Gap has announced a multi-year partnership with American boy band JYT, marking the first collaboration under Gap's Fashiontainment platform, which aims to improve the brand's content, live experiences and fashion network.

A spokesperson for the brand commented 'With JYT, we're drawing on the full breadth of Gap... to give audiences multiple ways into the band's world. JYT embodies the mix of music, dance, personality, fashion and fandom that makes this partnership so exciting - and so distinctly Gap'.